The Future of WordPress and Performance Tuning Tips in 2021

The best thing you can do for your WordPress website in 2021 is to tune up its performance, but that's not always as simple as it sounds. Generally, you can sum up performance as 50% site speed and 50% user experience, otherwise known as UX. Unfortunately, UX improvements often lead to lower site speed, which means you may be faced with a difficult challenge when optimizing your site.

It takes a delicate balance, but it's possible to fine-tune your WordPress performance by enhancing both UX and site speed when you choose the right techniques and technology.

In this post, I'll cover the most common issues I see with WordPress performance while considering the perspective and impact of both speed and UX, as well as what you can do about them. Let's get to it!  

The most common issues with WordPress user experience

Web pages lack clarity

You should care about how users interact with your website, but when you think of it in business terms, it's simple. If users don't know what to do on your web page, you can be fairly confident that you won't achieve your goals. For example, if you want to convert visitors into customers or subscribers, you need to have some CTAs, or calls to action, set up on your website, perhaps as buttons or forms.

Similarly, if your goal is to encourage regular visitors, you need to ensure your users know what your website is about. If your website is confusing or doesn't deliver what your web visitors want, they probably won't come back.

Websites that aren't designed well can appear overly complicated, and when information is not easy to understand, it creates a bad user experience. Less visual elements will typically reduce complexity, helping web visitors to quickly and easily understand your web page. That's why the visual design of your WordPress site is so important.

Simple, aesthetically pleasing designs that provide instant clarity will create a good experience for your users and will have the best impact on your goals. The beauty of WordPress is that you can lift a theme directly from the likes of Crazy WP Discount and use it to build a high-quality, professional website without needing design or UX qualifications.

Users can't find the information they searched for

Take the example of a Google search result for a specific recipe. Let's say the website you click on hides that recipe at the bottom of a long page and you are forced to scroll or read about the author's dog, wellies and childhood memories to find it.

Some people like these stories and they certainly keep users on the web page for longer, which no doubt improves the website owner's ability to sell advertising spaces. However, it's also very likely that user experience will suffer.

If you promise that your website offers some information but make that hard to find, your web visitors may get frustrated and leave.

Google and other search engines monitor this too. Search engines want to send users to the right websites because it benefits them if their users are happy. Therefore, not only could you lose one user now, but you could also lose out on future traffic from SEO if your web pages aren't providing the information you've promised.

Again, this could be improved with page design, which is where Themify comes in. A well-designed page could have both the meal recipe and the personal story displayed together, perhaps separated visually in columns, or there could be an easy way for users who want to get straight to the recipe to do so.

Your site speed is too slow

Speed is important for websites in more than one way. Fast-loading websites are:

• Good for user experience
  If a website loads instantly, a web visitor doesn't have to wait for the information, product, or content they are looking for. They have a good experience and won't get fed up and close the browser window, bounce or jump ship to a competitor's site.

• Rewarded by search engines
  Search engines benefit from good UX because they gain trust by giving users what they need quickly. It's a win for the user, the search engine, and for your business. In return, your site is rewarded and rises up the search rankings.

• Better for the environment
  Improving web performance also helps the planet. Fast websites are greener because they use less resources to load. Speeding up your website reduces its carbon footprint.

• Important for business
  Finally, UX and site speed are important for the business. When users get what they want from a website instantly, they are more likely to return (and if they don't, your site won't get a second chance to redeem itself).

• Performance tuning for the future of WordPress

  The future is unpredictable. We can't foresee every problem or plan for every scenario, but when it comes to preparing for 2021, performance tuning helps you keep your focus on your business goals.

  Short-term and long-term success can be achieved with site speed and UX. Choosing products and platforms that impact positively on performance, such as Crazy WP Discount , should be a priority because website performance affects business now and in the future.